Brit Davidson

I am an Associate Professor of Analytics at the Univeristy of Bath [read more here] and I am an Honourary Lecturer in Digital Health at the University of Bristol [read more here]. I work as a defence contractor helping with all things digital, data, and analytics. 

I am interested in how we can use new and emerging forms of data (eg digital traces from social media, smartphones, sensors) to better understand various online and offline behaviours and how this can be fractured across the lifespan and across facets of our lives. 

I have particular interest in measurement and how we conceptualise, operationalise, measure, model, and generate inferences about the individual and how they use technology for positive (and sometimes negative) consequences for themselves and others. I love methods, protocols, and finding new ways to tackle complex problems. 

I am passionate about ethics and understanding how to appropriately and fairly analyse digital traces among other digital data while also being a keen Open Science supporter.